Klaus Zellmer began his career in the auto industry in 1997. A business administration graduate, he worked for Porsche in France, Leipzig and the USA, among other locations. In 2020, Zellmer moved to the Volkswagen Passenger Cars brand as Head of Sales. Named the Chief Executive Officer of Škoda during in the summer of 2022, he wants to take the automaker into a new era. The goal is to totally renew and reposition the Czech brand.