Henrik Fisker, a Dane and Californian by choice, is a brand in his own right in the global autoindustry. Fisker Inc. is the second company he has founded, and he wants to make his personal breakthrough as an entrepreneur with it. Fisker was once chief designer at BMW in Munich and designed, among other models, the Z8. In the U.S., he was CEO of BMW Designworks, before moving to Aston Martin and briefly working at Tesla. He describes his first Ocean model as "the most sustainable vehicle in the world."